Lately I finally feel that my direction for demure is set.
demure is a 100% one-man band with creative freedom. And I was fortunate to have learned various skills to realize my free ideas thanks to my teacher who I believe is the best teacher in the world.
Since I turned my passion into a full-time business, I have certainly always tried my best to make my products unique, even if they are of relatively popular designs/concepts. I tried to make difference by choosing the best materials, paying attention to details, ensuring comfort and committing myself to after-care. Meanwhile, as far as the designs are concerned, I have often given into trends or other given themes instead of experimenting and realizing my own ideas and feelings (which never even ran out of) .
Going forward, I want to have demure designs closer to m soul again and I want to use all sorts of techniques. I know even if they are more challenging and time-consuming (the question of how long something can take’ is such an irrelevant question when it comes to creativity but you know it does have some business implications). This way I will simply feel better probably I am more of a creative person rather than a business person or socialite.
This means that each piece may require even more time, thinking and attention but I am ready to take on the challenge, knowing that the result will be even more rewarding creatively.
Finding the right path for demure certainly over-wraps with my personal journey of finding what is the most important for me and being unapologetic about it. I am now happier where I am and I owe this to many people who have supported me as friends/ customers. These people saw me ‘f’d up but fun’ rather than ‘not following the rules (perfect branding, storytelling and s***). I love you all and would like to say a big thank you.
