demure

couture hat amsterdam

January 2023-2: Point of reference

Yuki Isshiki

I know I may sound petty but I’m sure at least some of you get it.

Every time i make an oversized hat with a high crown, I hear reference to Eryka Badu and Jamiroquai. For a baggy cap, rastafari. Frida Kahlo for hairband with flowers in the middle. Any caps would be Peaky Blinder. Jewish Orthodox for a hat with a flat brim or a pointed fedora crown. The reference are meant to be positive or negative. Sometimes the reference is not even correct (like ‘Russian’ for every fluffy hat).

When I make a hat, all I care about is how certain mateeials/colours/shapes can be suitable for personal needs (practical/aesthetic). And if you or someone is to give it a name with not-so-nice connotation and that was the reason for you not to wear the hat, I want you to think again. It may remind you of a person or style, but if it happens to be  just a design suited to your practical/aesthetic needs, it’s up to you to own the look and give it ‘your’ name isn’t it? :)

Of course, if the reference is the one you like, that’s great. Yet it is now also your look and you are not copying nor following someone else.

(If you have used such references while talking to me, please don’t take it personal. I observed such conversations over a period and feel that there is a general tendency of labelling the style instead of examining it for your own purpose. I am not criticizing certain people nor certain cases).

I just wanted to say that I want you to feel free to look for the designs you like and own it as yours. What suits you is YOUR style, and confidence will certainly make people around you to call it by your name. own it and carry it off with great confidence please!