demure

couture hat amsterdam

December 2022: Friends from work

Yuki Isshiki

A term ‘Friends from work’ has always had less exciting sound to me, although it makes sense to find friends at work as there is a greater chance of meeting someone similar to you one way or another at work.

However since I started at demure, I have met people, not even from similar background, yet whom I call ‘friends’ with biggest pride and gratitude. I never had many friends and there have even been periods when I didn’t feel that I had friends so this is a very special thing.

Making hats once used to be my hobby, which always kept me focused and helped me to feel positive. Since I started demure, I have met collaborating creatives and customers through what is very close to my heart, or what shows my character the most. Whoever gave a chance to my work also gave me some trust not only in my skills but also for visions and beliefs.

It is such a fortunate thing to have people in my life who hang out with me for what I am. And I have to give myself a little pat on my shoulder for  being true to myself in this business although popular ideas about ‘running a successful business’ often suggested that I should go in a slightly direction (I really don’t believe every entrepreneurial business consultants believes in ‘authenticity’ in an authentic way).

I am very happy and grateful with the way demure is going and, for that, trusting customers and good friends that I made there played the most important role.

Going forward, my focus is to nurture the connections that I already have, and to try even harder to respond to the trust you have given me.

Thank you all so much and I hope you’ll enjoy watching this entrepreneurial experiment! Your cheers are always much, much, much appreciated.